All answers

How do you document when and how to use customer support macros?

March 6, 2026·2 min read·SOPs by Role and Use Case

Document each support macro with three things: the trigger scenario (when to use it), the macro content (what it says), and any required customization (fields the agent must fill in before sending). Create a searchable reference guide organized by ticket category. Record the process of selecting and customizing each macro in your ticketing system so agents can see exactly what to click.

What should a macro reference guide include?

FieldDescriptionExample
Macro nameInternal label"Refund - Approved"
When to useTrigger conditionCustomer requests refund within 30-day window
When NOT to useExceptionsRefund over $500 (requires manager approval)
Customization requiredFields the agent must fillOrder number, refund amount, expected timeline
Ticket actionsStatus changes, tags, assignmentsSet status to "Resolved," add tag "refund-processed"

How do you organize macros by category?

CategoryExample Macros
Billing & refundsRefund approved, refund denied, payment failed, invoice request
Account issuesPassword reset, account locked, upgrade confirmation
Technical supportBug acknowledged, workaround provided, escalated to engineering
ShippingTracking info sent, delivery delay, lost package claim
GeneralFirst response, follow-up request, ticket closure

How do you train agents on macro usage?

  1. Record the workflow — Use Glyde to capture the process of finding and applying each macro in your ticketing system
  2. Create a cheat sheet — One-page table of macros with trigger conditions
  3. Include in onboarding — New agents review the macro guide on day 2
  4. Review quarterly — Update macros when policies change and archive unused ones
  5. Track usage — Monitor which macros are used most and which are never selected

This answer is part of our guide to SOPs by role and use case.

Related Questions

You might also ask

SOPs by Role and Use Case

How do you standardize and document client reporting processes for an agency?

Standardize client reporting by creating a reporting SOP that defines the report template, data sources, metrics to include, review process, and delivery schedule. Record the report-building workflow in your analytics and reporting tools using a capture tool. The generated guide ensures every account manager produces consistent, professional reports — regardless of experience level.

SOPs by Role and Use Case

Why does a lack of SOPs kill profit margins for service agencies?

Service agencies without SOPs lose profit to rework, inconsistent deliverable quality, excessive client hand-holding, and slow onboarding of new team members. Every time a senior team member re-explains a process, that is unbillable time. Every time a deliverable needs revision because a junior followed a different process, that is margin erosion. SOPs standardize execution so the work gets done right the first time.

SOPs by Role and Use Case

How do you write a step-by-step procedure for handling angry customers and issuing refunds?

Write the SOP in two parts: de-escalation steps (acknowledge, empathize, clarify the issue, offer a resolution) and refund processing steps (verify eligibility, select refund method, process in the system, confirm with the customer). Include specific language templates for each de-escalation step and screenshot-based instructions for the refund workflow in your ticketing and payment systems.

Get Started Today

Stop explaining.
Start documenting.

Join hundreds of teams building their knowledge base with Glyde.
Free to start. No credit card required.